Core Strategies
The Collaborative Partnerships SpecialistsA better network of referral partners
- Is your network not generating enough results you can rely on?
- Are you expecting referrals from your network?
- Have their good intentions to refer diminished?
Perhaps you forgot the most important step… you must evolve your network into strategic referral partners.

Your referral partners are a partnership. This cannot be overstated. Each partner has a responsibility to the success of the relationship. Documenting the responsibilities is only a part of the solution and can not be expected to be the mechanism that ensures results. A strategy that equips each partner in the partnership ensures the potential is fulfilled.
This is best learned together with your proposed referral network. Learn how to:
- Adapt your process for the benefit of your referral partners
- Equip others to adapt their process for the benefit of you (leverage)
- Accountability process to help manage, improve and maintain the strategy